From "Planning for a Year" to Launched in Six Weeks
HOW GEMMA LOPEZ FINALLY LAUNCHED HER PODCAST AND BOOKED CALLS WITH EXCITED LISTENERS WITHIN DAYS
project summary
THE PROBLEM? OVERWHELM.
Career coach Gemma Lopez saw podcasting as a way to build a long-form content library so potential clients could get to know her before booking a call, leading to “softer sells.”
Gemma had been “quote, unquote planning” to launch a podcast for over a year. She had:
bought equipment
designed cover art in Canva
chosen a name
taken a free webinar
even had a consult with another podcast coach
But she hadn’t recorded a single episode.
“I had a lot of it done, but I was never able to put together the step by step… it was just so overwhelming and scary.”
She kept putting it off. The unlaunched podcast became a source of annoyance and frustration, limiting the impact and reach she wanted for her business.
“I’ll never launch it and I’ll look back wishing I did it messy.”
From Overwhelmed to Excited and Launched in Just Six Weeks
By the time we partnered, Gemma didn’t need more planning, more information, or another course. She needed structure, sequencing, and someone to help her move through the parts that felt daunting. Together, we worked through a detailed launch plan.
We started with tightening her foundations:
clarifying positioning so that the right people would listen
workshopping her podcast description and intro and outro scripts (“This was so helpful. It would have taken me forever to do this, and it wouldn’t have been as good.”)
building a simple recording workflow so she could speak naturally
With clear foundations and low-stakes daily mic practice, recording became manageable. Gemma sent me her trailer, intro, and outro first so we could confirm audio quality and make any needed tweaks. Then she recorded her first three launch episodes.
I handled post-production:
editing and mixing
integrating music into the intro and outro
writing show notes and transcripts
creating audiograms and social captions
writing blog posts
writing pre-launch and launch emails
Meanwhile, Gemma focused on the promotion ideas we’d discussed, including sending texts to her immediate network, which worked far better than emails.
Throughout our six weeks together, Gemma’s confidence grew.
“I’m actually really excited… you are making this so, so easy for me. I just feel so much more confident having you.”
When I help you launch, I’m your partner and guide.
“I really liked that I could lean on you heavily in certain areas and then other areas I’m like, ‘I’ve got it.’ I felt like our partnership was really, really good. You were there when I needed you, and then you were there doing stuff on the back end and I was able to do my thing.”
Immediate Results: Booking Calls With Excited Listeners
Hire Me, Pls debuted on Sept. 30, 2024 (International Podcast Day). Within three days:
80 downloads
five ratings
discovery calls booked with trust already there: “People are excited. They’re hearing about me!”
positive feedback: “People are actually listening to it and liking it!”
Gemma found herself asking, “Why didn’t I do this sooner?”
The Shift: From Daunting to Sustainable
“I can’t imagine that I did that in six weeks. It’s crazy.”
Before, podcasting felt “so overwhelming and such a big lift to do by myself.”
After launch?
“Through our work together, I’ve realized that I was in my head a lot and that podcasting is achievable… Now I’m like, okay, it’s doable. I can do this.”
Gemma went from a year of “planning” to live podcast in six weeks by having structure, partnership, and clear next steps. And she left with systems and confidence to keep going on her own.
“This feels like a sustainable part of the marketing strategy for my business… which is exciting because I’ve tried other things and I didn’t enjoy it, but I do enjoy podcasting.”
i felt good the whole way through
“I can’t iterate enough how easy you made this whole process, how fun it was. You took this very scary, audacious goal, and made it so simple to work towards that it wasn’t scary. I felt good the whole way through. Honestly, I really don’t think I could have done it without you. It wouldn’t have happened without you.”
— GEMMA LOPEZ, HIRE ME, PLS
Ready to stop planning and start launching?
If you’ve been sitting on a podcast idea for months, or even years, you don’t need more planning. You need a clear path and a partner to guide you along it.
Let’s get you launched! Book a call to get started.
I’m not just a podcast manager. I’m your partner in the rebellion.